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Your position:Home> News>Trade show in Hongkong>How to choose a color for a custom cosmetic case?

How to choose a color for a custom cosmetic case?

From:Honge Package Co.,Limited     Release time:2019-11-12

Overview:As a designer in designing Custom Cosmetic Paper Packaging Boxes, it is not only necessary to skillfully apply color from the level of color aesthetics, but also to consider the humanity of the color, ethnic regionality and fashion trends. The design should accurately grasp the scale of color visual beauty and design a packaging work with distinctive characteristics.


The cosmetic box is the appearance of the product, and the color is the most attractive factor to attract customers. Since ancient times, people have realized that color has a preemptive effect. Therefore, we have to choose the color when we are in Custom Cosmetic Paper Packaging Boxes. So how do you choose the right color for Custom Cosmetic Paper Packaging Boxes?

1. The color of the cosmetic box can be selected according to the positioning of the product sales hierarchy. For example, consumers who are positioned in high-end cosmetics are mainly women with good economic conditions. They should display the nobleness and value of their products through color to meet the psychological needs of this group. Gold or purple can be used, because gold has a supreme meaning. The golden cosmetic box can fully display the high quality and noble status of the product. Purple can reflect the elegance and noble feeling. The products are positioned in the masses, and can be used in the same package to meet the needs of consumers of different ages.

2. the color of the cosmetic box can be selected according to the sales target of the product. Consumers of different ages have different preferences for color. For example, young women, the color of the cosmetics box should be fresh and lively, to fully reflect the vitality and health of young people. The color of the products of middle-aged and old consumers should be stable and elegant. They have higher requirements on the quality of their products and pay more attention to brand consumption.

Custom Cosmetic Paper Packaging Boxes

The color of cosmetic boxes of different genders should also be different. Consumers' perceptions of color vary by gender. In the packaging of skin care products, in general, the color of male cosmetic packaging boxes is mostly cool, and the purity is higher, such as black and gray. Women's skin care products prefer warm colors, low purity powdery colors and white. In addition, men's favorite colors are similar, color is concentrated; women are different from person to person, and the color is scattered.

In addition, sales targets in different regions should also choose different colors depending on national customs, religious beliefs, cultural education and other factors. Cosmetic packaging designers must master the national color likes and taboos, and carry out reasonable packaging color design.

As a designer in designing Custom Cosmetic Paper Packaging Boxes, it is not only necessary to skillfully apply color from the level of color aesthetics, but also to consider the humanity of the color, ethnic regionality and fashion trends. The design should accurately grasp the scale of color visual beauty and design a packaging work with distinctive characteristics.

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